How to become a better online marketeer?

I recently had a discussion with my team on how to keep up with the constant changes in online marketing. The take away was that each of us should have a personal learning strategy.

Here are my recommendations:

1. Identify the latest and top rated literature

Here are a few links I came up with:

TOP 10 Marketing books in 2014
The best online marketing resources
20 Books Every Marketer Should Read in 2015

I will also review some of the books in this blog.

2. Identify experts and subscribe to their blogs.

I use feedly as a reader, which allows me to also read on my iphone while commuting to work.
Top 10 Online Marketing Experts To Follow In 2014


3. Set-up your own small e-commerce business
Set up a small business / site on your own to test certain things at small scale. Actually this is being done by a few people in the team. this knowledge needs to be shared, however.

4. specialize, but also train general skills

Some of you might know that in professional sports, you do not only train within your discipline, but also  integrate training methods from other sport disciplines. Reasons are to avoid injury, but also to be more of an allrounder in terms of speed, agility,.. The same applies here, you can read specialized literature, but taking into account broader mgmt literature outside your specialized field, will definitely make you a better marketeer.